“This was named Orange Crush, made from the real juice of California oranges, and was an innovation that immediately won the competition of the public,” the San Francisco Chronicle wrote in 1927.Ī view of the New Century Beverage Company at a facility in San Francisco around 1927. The orange citrus soda was added to New Century Beverage Company’s roster in 1918 and, as historic articles describe, people nearly lost their minds at the ingenuity. The following year, he expanded past owning a bar and co-founded the New Century Beverage Company, a soda bottling company in San Francisco that also produced some fizzy drinks of its own before acquiring the Belfast Beverage Company.īy the time Campodonico purchased the Belfast company, he experienced success with a different soda that is also still sold to this day: Crush soda. He didn’t keep the job for long before he ventured off on his own to open a saloon in 1907. OpenSFHistory / wnp27.50283Ĭampodonico first got his start in the food industry as a busboy at North Beach’s Fior d’Italia in the early 1900s. The company continued to make its own brand of sodas, but by 1925, it was bought by another locally based entity, the New Century Beverage Company, co-founded by a young local named Angelo Campodonico.Ī Belfast Beverage Company advertisement shown near Lombard Street in San Francisco in 1946.
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